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	<title>YepMobile</title>
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	<link>http://www.yepmobile.com</link>
	<description>Smart Mobile Marketing</description>
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		<title>New Report : State of the mobile industry 2012</title>
		<link>http://www.yepmobile.com/new-report-state-of-the-mobile-industry-2012/</link>
		<comments>http://www.yepmobile.com/new-report-state-of-the-mobile-industry-2012/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 12:31:12 +0000</pubDate>
		<dc:creator>David Geere</dc:creator>
				<category><![CDATA[Mobile Marketing Industry]]></category>

		<guid isPermaLink="false">http://www.yepmobile.com/?p=1050</guid>
		<description><![CDATA[It&#8217;s that time again, to get an idea of how the mobile marketing industry is growing and evolving. Like it or not, mobile is growing at a terribly fast rate now and we are all coming into contact with it on a daily basis &#8211; be that adverts on TV telling us about the new ...]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s that time again, to get an idea of how the mobile marketing industry is growing and evolving.</p>
<p>Like it or not, mobile is growing at a terribly fast rate now and we are all coming into contact with it on a daily basis &#8211; be that adverts on TV telling us about the new &#8216;xyz app&#8217; or simply by visiting our favourite websites on mobile devices and seeing mobile versions.</p>
<p>We are commissioning a brand new mobile study for 2012 that looks to get a clear view of the mobile landscape and growth. The study comprises of part-survey and part white-paper that we will be producing once we have collected enough data.</p>
<p>The report will be going on sale for £299 once released but we are giving away a free copy to those individuals and companies that take part in the short survey itself. If you&#8217;d like to get a copy of the report and help with setting the benchmark for 2012 mobile marketing data then simply fill out our quick survey at the link below.</p>
<p><strong><a href="https://www.surveymonkey.com/s/2RV2VJT" target="_blank">Click here to take part in the survey and get your free copy when completed.</a></strong></p>
<p>Once completed we will be in touch with your copy of the report and to start discussions around the results. We have a feeling there will be even more surprising and shocking numbers than have been seen by similar reports over the last 3 years.</p>
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		<title>YepMobile at the Brighton and Hove Business Show</title>
		<link>http://www.yepmobile.com/brighton-and-hove-business-show-2012/</link>
		<comments>http://www.yepmobile.com/brighton-and-hove-business-show-2012/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 00:23:33 +0000</pubDate>
		<dc:creator>David Geere</dc:creator>
				<category><![CDATA[YepMobile News]]></category>

		<guid isPermaLink="false">http://www.yepmobile.com/?p=963</guid>
		<description><![CDATA[We are excited to let you all know that we will be exhibiting at the Brighton and hove Business Show 2012 on the 26th of January. We&#8217;ll be offering FREE mobile strategy sessions, a bunch of mobile demos on SMS marketing, mobile e-commerce and mobile websites plus plenty more. If you&#8217;d even just like to ...]]></description>
			<content:encoded><![CDATA[<p>We are excited to let you all know that we will be exhibiting at the <a href="http://www.brightonandhovebusinessshow.co.uk/" target="_blank">Brighton and hove Business Show 2012</a> on the 26th of January.</p>
<p>We&#8217;ll be offering FREE mobile strategy sessions, a bunch of mobile demos on SMS marketing, mobile e-commerce and mobile websites plus plenty more.</p>
<p>If you&#8217;d even just like to come to say hi we&#8217;ll be sure to have some cakes and other treats. Plus, the show is a great networking opportunity too.</p>
<p>If you&#8217;d like to stay up to date on the show and get a chance at some exclusive FREE offers then you can text YEPMOBILE SHOW to 60777 right now and we&#8217;ll keep you posted for free. Don&#8217;t worry, you can opt out at any time.</p>
<p>Hope to see you there on stand 34!</p>
]]></content:encoded>
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		<title>[VIDEO] What you probably don&#8217;t know about mobile</title>
		<link>http://www.yepmobile.com/video-what-you-probably-dont-know-about-mobile/</link>
		<comments>http://www.yepmobile.com/video-what-you-probably-dont-know-about-mobile/#comments</comments>
		<pubDate>Thu, 28 Apr 2011 09:14:25 +0000</pubDate>
		<dc:creator>David Geere</dc:creator>
				<category><![CDATA[Mobile Marketing Industry]]></category>
		<category><![CDATA[mobile ads]]></category>

		<guid isPermaLink="false">http://www.yepmobile.com/?p=875</guid>
		<description><![CDATA[Today we bring you a great video packed with some interesting mobile stats and trends straight from Google&#8230; and if anyone has the stats, they do. While it is an awareness video being used to promote their mobile ads platform, it is not to be ignored especially in regard to how many businesses don&#8217;t currently ...]]></description>
			<content:encoded><![CDATA[<p>Today we bring you a great video packed with some interesting mobile stats and trends straight from Google&#8230; and if anyone has the stats, they do. </p>
<p>While it is an awareness video being used to promote their mobile ads platform, it is not to be ignored especially in regard to how many businesses don&#8217;t currently have a mobile optimised site.</p>
<p><object width="560" height="349"><param name="movie" value="http://www.youtube.com/v/CjUcq_E4I-s?fs=1&#038;hl=en_US&#038;rel=0&#038;hd=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/CjUcq_E4I-s?fs=1&#038;hl=en_US&#038;rel=0&#038;hd=1" type="application/x-shockwave-flash" width="560" height="349" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>If you need any help or advice on getting your site &#8216;mobile&#8217; then <a href="http://www.yepmobile.com/contact/">drop us a line</a>. Also, don&#8217;t forget to leave your comments below on your experiences in the mobile field with your business.</p>
]]></content:encoded>
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		<title>[VIDEO] &#8216;yep review&#8217; of New Look m-commerce site</title>
		<link>http://www.yepmobile.com/video-yep-review-of-new-look-m-commerce-site/</link>
		<comments>http://www.yepmobile.com/video-yep-review-of-new-look-m-commerce-site/#comments</comments>
		<pubDate>Wed, 06 Apr 2011 20:42:30 +0000</pubDate>
		<dc:creator>David Geere</dc:creator>
				<category><![CDATA[m-commerce]]></category>
		<category><![CDATA[Mobile Websites]]></category>
		<category><![CDATA[mobile website]]></category>
		<category><![CDATA[new look]]></category>
		<category><![CDATA[retail]]></category>

		<guid isPermaLink="false">http://www.yepmobile.com/?p=841</guid>
		<description><![CDATA[This week sees the launch of the new m-commerce transaction website from UK retail brand New Look. We&#8217;ve had a chance to get some hands-on time with the new m-commerce store and are pleasantly surprised with the results considering it&#8217;s a first offering from New Look. Check out our video review below for a more ...]]></description>
			<content:encoded><![CDATA[<p>This week sees the launch of the new m-commerce transaction website from UK retail brand <a href="http://www.newlook.com/" target="_blank">New Look</a>. We&#8217;ve had a chance to get some hands-on time with the new m-commerce store and are pleasantly surprised with the results considering it&#8217;s a first offering from New Look.</p>
<h4 style="padding-top: 15px;">Check out our video review below for a more in-depth look</h4>
<p><object width="560" height="349"><param name="movie" value="http://www.youtube.com/v/E4HGgTrn3y0?fs=1&amp;hl=en_US&amp;rel=0&amp;hd=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/E4HGgTrn3y0?fs=1&amp;hl=en_US&amp;rel=0&amp;hd=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="349"></embed></object><br />
<div class="box-information">Excuse the odd aspect ratio. We&#8217;ll fix that asap</div></p>
<h4>Final Words</h4>
<p>There are a few items that could do with tweaking such as the spacing of some links, distinction of items and notifications of certain actions but overall the new mobile store offering from New Look delivers well and has room to grow.</p>
<div class="testimonial" style="padding-top: 15px; padding-bottom: 15px;">
<h4><span class="highlight">Dom McBrien</span></h4>
<p class="position"><span class="highlight">New Look’s eCommerce director.</span></p>
<p>At New Look, our aim is to offer customers an outstanding multichannel experience. To do this we must offer an easy and convenient shopping experience through a multitude of channels. Research suggests that in 2012, access to the internet via smartphone devices will even supersede the desktop PC, so this is a clear opportunity. As a result, New Look is launching a market-leading mobile-optimised site…By offering a best-in-class user experience suited to the mobile shopper, we are confident that New Look will be the fashion brand of choice for the shopper, wherever they are.</p>
</div>
<p style="passing-top: 15px;">What do you think of their offering and indeed our review? Let us know in the comments below.</p>
]]></content:encoded>
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		<item>
		<title>Using QR codes with your company signs</title>
		<link>http://www.yepmobile.com/using-qr-codes-with-your-company-signs/</link>
		<comments>http://www.yepmobile.com/using-qr-codes-with-your-company-signs/#comments</comments>
		<pubDate>Sun, 03 Apr 2011 11:07:35 +0000</pubDate>
		<dc:creator>Guest Blogger: Kara Klein</dc:creator>
				<category><![CDATA[Mobile Marketing Industry]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[QR]]></category>
		<category><![CDATA[QR codes]]></category>

		<guid isPermaLink="false">http://www.yepmobile.com/?p=789</guid>
		<description><![CDATA[Would you like to market your business as &#8220;forward-thinking&#8221; and utilize the marketing technology of tomorrow today? You can! Quick Response (QR) codes are rapidly becoming the next trend in marketing, advertising and social networking. What are QR codes? In short, QR codes are graphic barcodes that can be scanned by any smartphone. Once scanned, ...]]></description>
			<content:encoded><![CDATA[<p>Would you like to market your business as &#8220;forward-thinking&#8221; and utilize the marketing technology of tomorrow today? You can! Quick Response (QR) codes are rapidly becoming the next trend in marketing, advertising and social networking.</P></p>
<p style="margin-top:25px;">
<h4>What are QR codes?</h4>
<p>In short, QR codes are graphic barcodes that can be scanned by any smartphone. Once scanned, the code brings you to a website. You can create a QR code for your business website, a video you&#8217;ve posted on YouTube, or an article you&#8217;ve written. The possibilities are endless.  To read more about how QR codes work, click here.<br />
</P></p>
<p  style="margin-top:25px;">
<h4>How can I use QR codes to market my business?</h4>
<p>The cutting-edge way to use QR codes is on <em>signs</em>. You&#8217;re already ordering <a title="custom signs" href="http://www.signsrus.com" target="_blank">custom signs</a> for your business; why not throw a QR code on them and simultaneously send customers to an online location? They&#8217;re fairly small and they will definitely brand you as a modern, tech savvy business.</p>
<p>And because QR codes are still a a new idea just beginning to push into the mainstream, people <em>will</em> utilize them. They&#8217;re only going to grow. In Japan, they&#8217;re huge, where they&#8217;re on movie posters, menus, business cards and signs.
</p>
<p  style="margin-top:25px;">
<h4>How can I implement QR codes?</h4>
<p>Ready for this? QR codes can do a whole lot more than send customers to your general website. Here are some unique ways you can incorporate one on your custom sign:</p>
<ul tyle="margin-left:20px;margin-right:35px;" class="bullets star">
<li style="padding-bottom:10px;">Real estate agents are already using QR codes on their signs. While you can only put a certain amount of info on your agent signage, a QR code can direct readers to pictures of the house or even a virtual tour.</li>
<li style="padding-bottom:10px;">Signs aren&#8217;t always at a business&#8217; location. If you have signs advertising your shop elsewhere, a QR code can point people to a map with driving directions.</li>
<li style="padding-bottom:10px;">Put a QR code on your signage that automatically brings customers to your Twitter feed so they can follow you and keep up to speed with specials or important news within your company.</li>
<li style="padding-bottom:10px;">A QR code on your restaurant sign can take customers to Open Table so they can make reservations easily.</li>
<li style="padding-bottom:10px;">Put a QR code on your sign that takes customers to the page where they can &#8220;check-in&#8221; to your establishment on Facebook or Foursquare.</li>
<li style="padding-bottom:10px;">Use a QR code to send people to your Yelp page so they can write reviews.</li>
<li style="padding-bottom:10px;">You can make the code link to a coupon.</li>
<li style="padding-bottom:10px;">Use a QR code to direct customers to a list of events coming up at your establishment.</li>
<li style="padding-bottom:10px;">You can use QR codes to make your customers feel &#8220;exclusive.&#8221; Consider a sign with a picture of your best selling product and a QR code next to it &#8211; and nothing else. The code could then point customers to more info about the product, or a coupon.</li>
<li style="padding-bottom:10px;">Airport signage with QR codes and direct people to a website with flight updates.</li>
<li style="padding-bottom:10px;">Signs at museums and in visitor centers can use QR codes to send people on self-guided tours from their cell phones.</li>
<li>Put a QR code on car graphics to send people to your personal website, a video or your business info.</li>
</ul>
<p>Are those enough ideas for you?<br />
</P></p>
<p  style="margin-top:25px;">
<h4>How can I go about using those ideas?</h4>
<p>When you order a sign from TheSignChef, we&#8217;ll create and design your custom QR code <em>absolutely free</em>. All you have to do is point it to the correct site. We&#8217;ll even help you determine the appropriate size for a QR code on your custom sign.  Or to quickly and easily create your own QR code, simply access our <a title="FREE QR Code Generator" href="http://www.yepmobile.com/solutions/qr/">QR Code Generator</a>!
</p>
<p><a class="btn orange"  href="http://www.yepmobile.com/solutions/qr/">Use our FREE QR code generator now &raquo;</a> <a class="btn orange"  href="http://www.yepmobile.com/why-mobile-marketing/">10 reasons you should use mobile marketing &raquo;</a></p>
<p  style="margin-top:25px;">
<h4>A couple of other points</h4>
<p>Many people still aren&#8217;t familiar with QR codes. If you&#8217;re not a technology based business, many of your customers probably aren&#8217;t familiar with them just yet. Provide instructions for use, even something as simple as, &#8220;point and click your smartphone.&#8221;</p>
<p>Remember that you can update the webpage your QR code points to whenever you want. If it points to daily specials, you can update that one page every day – this means that one code can be used for a long time, or again and again.</p>
<p>As a business utilising this new technology before competitors catch on, you have an edge. And if you need any help, please contact our sign specialists. Then sit back, let us do the work and watch as your business thrives!</p>
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